2013 World Tea Expo - Focused Tasting on Unknown Teas of Taiwan

Focused Tasting on "Unknown Teas of Taiwan" was decided at about the last minute for the 2013 World Tea Expo.  This session has two goals: to introduce a few teas that are upcoming to the Northern American marketplace after Taiwan's Specialty Oolongs., and to demonstrate an effective way of offering tea tasting to the new markets.  Being among the audience at times during the tea tasting gatherings,  I was given the impression that the audience may expect more than just being offered tea sampling.
How do we convert majority of audience in the tasting event to become new tea lovers? Or, at the very least encourage them to learn more about these teas that we're offering?  How do we win new fans for our teas?
We decided to use the "Unknown Teas of Taiwan" as good example.  Besides having a Focused Tasting, we also wanted to make these unknown teas to be challenging and hopefully would be of interest to the audience and perhaps gain some popularity. 
My hearty appreciation to Professor Jerry Liu and his willingness to work with me in this session on June 9th, 2013.  The next step, is to have a "Skill Building Workshop" that will actually give the participants the opportunity of a hands on practice of leading a "Tea-One Tasting".  After each workshop, we hope you can modify it to master your own style of Tea Tasting Class.  The ultimate goal is to pick up more new customers from each tea tasting you offer in your community.