Tuesday, July 31, 2012
2012 World Tea Expo - New Tea Labeling
New Tea Labeling ?
Yes, this is an important step for Taiwan Oolong's international marketing. We have always thought of the advice from Professor Lynn Lin...who originally expected to lead such a forum discussion, yet cannot make it to Vegas this year. We also take serious suggestion from our industry guru, Brian Keating - from his 6th Edition Specialty Tea is "Hot" Report ----
"The Wine Business Model
What if Specialty tea was marketed, merchandised and sold like high-end wine....clearly labeled with estate, year of harvest, regional origin certifications, and with tight packaging seals to document the origin and help manage freshness?" (*By the way, the 7th Edition Tea Report is now available.)
Before the 2012 World Tea Expo, I called Michael Spillane, whom I always respect as Sensei when I need good advice, about my plan. Mike gave me his full support right away, and he invites Brian the original, to sit in our panel. And Mr. Keating has suggested to bring Mr. Robert S. McCaleb to join the discussion that set to be 6/2/2012 on TTMA Stage in World Tea Expo.
No need to have extra words to introduce Jackson Huang, Michael Spillane, Brain Keating to our tea friends. But we do need to share more information about Mr. McCaleb. Here is his bio:
Robert S. McCaleb, Herb Research Foundation, Natural Healthcare Inc., Sustainable Natural Products Rob McCaleb is founder and president of the Herb Research Foundation (HRF) in Boulder, Colorado, an internationally recognized research and education organization dedicated to providing facts on the health benefits of herbs. Rob has more than 20 years' experience in botanical research and business. He was Research Director for Celestial Seasonings (America's largest herbal tea company) for 13 years and served on the Board of Directors of the American Herbal Products Association and Herb Trade Association. He was one of five scientists appointed by President Clinton to serve on the Commission on Dietary Supplement Labels. Rob has also served as an advisor to the U.S. Congress, the Office of Technology Assessment, the Office of Dietary Supplements, the Office of Alternative Medicine, and other federal and state agencies. Educated in Cellular Biology and Botany at the University of Texas and University of Colorado, he is currently a PhD candidate in ethnobotany at Union Institute. His international work has involved development of herbs as cash crops and medicinal resources throughout Africa, Asia, and Europe since 1980, including projects for U.S. Agency for International Development and the U.S. Department of Agriculture.
The discussion mainly to offer some ideas and guidelines when we are creating the tea labels for Taiwan's Specialty Teas. What information should be included and clearly indicated, what information could be shown on the supplemental QR-code...
Hearty thanks to Mike, Brian and Rob. It meant to let Jackson and Frieda of TTMA to take the precious suggestions back to Taiwan and work out a system for Taiwan Oolong's new labeling. Standardized labeling and standardized packaging are seriously concerned while we are trying to promote our fine teas to the International market places.